Husband and Wife, Rodolfo and Gemma, has been in the business of trading and distribution for 25 years. They started off 243 General Merchandise in the city of Jala-Jala, Rizal because they felt that there is a growing demand to meet the different needs of its people as the city progresses. However, the shop does not only thrive according to the rising dynamism in the region, but also due to their management and expertise that leads them to adapt to the ever-changing business environment.

Today, the ownership of 243 has been passed on to their eldest son, Marvin, as his entrepreneurial spirit cultivated by his parents inspires him to learn the tricks of the trade.